Oh, Facebook, I love you. For years you’ve allowed me to see which mean girls from high school have gotten fat, and who married an ugly dude.

And then, you allowed me to transition into the amazing world of business where I could give snarky feedback to a company anytime they didn’t live up to my impossibly high standards as a cheap consumer.

So, here you are, bringing so many folks to their knees with your new algorithms. While big business and fan-based promotion sites cry, I, for one, applaud you.

For the rest of you, here are three crucial steps to stop your Pay-to-Play boo-hooing:

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